SalesBoost Success Story

One SalesBoost client was starting a new business concept in their area. The company had invested considerable time, money and effort in researching the marketplace, investigating best business practices in similar businesses, and targeting markets. They also produced several successful primary product line marketing materials. This company had a single Sales Manager/Salesperson to produce sales for two product lines over an entire marketplace, because sales revenues could not yet sustain additional salespeople.

SalesBoost was contracted to “test sell” a secondary product line. The company understood that this was the best use of investor funds in a market that was not yet proven for this product. Since the product was unproven, it made sense not to be burdened with additional salary and other related expenses, such as SUTA, FUTA, benefits, etc. SalesBoost went to work targeting markets and producing immediate feedback from the marketplace to the client about the new product line. The benefit to the company was that it very quickly learned the most effective marketing and sales strategy for this new product line. Further, the feedback led to a modification to one of the products, which better met their prospective consumers’ needs.

An inexperienced or unsuccessful salesperson would never have been able to produce that valuable input from the marketplace in such a timely manner. In addition, SalesBoost was able to determine that the marketing materials for the primary product line were not sufficient for presentation to the Board of Directors level in most prospective customer organizations. SalesBoost worked with marketing personnel to craft a more appropriately detailed proposal for high-level corporate presentations. The client saved valuable time, was provided consumer feedback, which resulted in improvements to the product, re-focused the marketing strategy and materials, while ultimately saving marketing dollars for the company.

SalesBoost produced quality Board-level presentations within a six-month period for ten local companies employing 500 or more employees. Consequently, SalesBoost achieved a 10% closing ratio on an entirely new service to the market. Ultimately, the client spent a smaller amount of their marketing and sales budgets to gain clients for continued use as references for other sales. They saved considerable time and money in creating such a focused approach to gaining business for their secondary product line. Additionally, the client received recommendations for future sales from SalesBoost, which is included in the standard SalesBoost contract. At the end of the SalesBoost contract period, the client hired a qualified salesperson to implement the recommendations.